Skaudra Sportswear
Branded sportswear for all.
| Client | Skaudra Co-Founders Kat & Ben |
| Services | Branding, Social Media |
| Industry | Sports Apparel |
The Brief
Strength and Style for a New Brand
Kat and Ben wanted a brand that stood for more than just sportswear. It needed to feel strong, proud, and timeless; something that could inspire a sense of unity and purpose among teammates. The visual identity had to carry meaning, while staying versatile enough to roll out across apparel, social media, and beyond.
The Outcome
Designed for Unity and Impact
The final brand identity centred around a bold phoenix mark. A nod to rising from the ashes, paired with powerful, custom lettering. The result was a striking, memorable logo and social assets that gave Skuadra a confident presence. With clarity and edge, the brand feels ready for the pitch and whatever comes after.
The Process
I started by learning about what Skuadra stands for; strength, unity, resilience. Kat and Ben shared the story behind the brand and its personal meaning, which became a guiding theme throughout the project.
From the outset, the phoenix symbol stood out as a clear direction. I explored ways to represent rebirth and team identity with strength and clarity. Sketches, lettering, and symbol concepts were tested to find the right tone.
The final brand mark was crafted to be bold and clean, with a strong visual metaphor at its core. Once approved, the design was refined into a scalable identity system that would work seamlessly across apparel, digital and product applications.
The deliverables included logo files, brand guidelines, and design assets to support launch and long-term use. Everything was packaged with flexibility in mind, ready for merchandise, web, socials and beyond.
What people are saying
“Ben and I love it 😃 The logos are fantastic, thank you for all your help.”
Kat
Skuadra Co-Founder