Silicon Milkroundabout

The UK’s largest jobs fair for tech companies

Client	Silicon Milkroundabout
Services	Advertising, Event Branding, Print Collateral, Promotional, Signage
Industry	Recruitment, Tech, Events

The Brief

Designing for a Major Tech Job Fair

Silicon Milkroundabout is a well-known tech job fair based in Shoreditch, London. The organisers needed support designing a huge range of print and digital materials for their flagship event; everything from venue signage and event maps to social graphics and tickets. I joined the in-house design team at their Shoreditch office to help produce creative assets at speed and scale. This included working from existing brand elements and introducing structure across their marketing.

The Outcome

Event Branding That Worked Everywhere

Posters went live across Shoreditch and surrounding areas in the weeks leading up to the event, helping build momentum and visibility. The final output included branded banners, flags, flyers, booklets, tickets, and signage across the venue. Everything was styled to match the bold, typographic visual identity. Floorplans and wayfinding materials helped attendees navigate the event space easily, while digital assets supported online campaigns before and during the event.

The Process

I began by studying the brief and working directly with the organisers to understand the scale of the event, the variety of audiences, and the key touch points for branding. This stage was about clarifying needs and identifying gaps in the existing materials.

Using the established visual identity, I explored creative directions that could stretch across print, digital, and environmental applications. Mood boards and rapid iterations helped confirm a bold, typographic style that could scale seamlessly.

With the direction set, I designed everything from maps and floorplans to signage, booklets, and digital graphics. This stage focused on consistency and usability; making sure every asset worked together and enhanced the attendee experience.

Finally, I prepared assets for both print and digital roll-out. Posters and signage went live across Shoreditch, while social and online campaigns amplified reach in the run-up. The unified toolkit ensured smooth execution on-site and online.