Cool Waves Yoga

Sail and practice Yoga around the Saronic Gulf of the Mediterranean Sea in Greece!

Client	Ksenia Borissotcheva – Founder
Services	Branding, Print Design, Social Media
Industry	Arts & Leisure

The Brief

Sailing, Serenity and Self Expression

Cool Waves Yoga needed a brand that captured the essence of their unique offering: yoga experiences while sailing the Greek coastline. The founder had a clear personal vision and even provided sketches to build from. The challenge was to transform that into a refined, versatile identity that felt calm, inviting and aligned with their philosophy. The visual identity had to work across print, digital, and even on a flag waving at sea.

The Outcome

A Calm and Confident Identity

The final identity stayed true to the founders’ original ideas while elevating them into a polished, cohesive brand. The logo brings together movement, balance and the elements of water and wind in a simple, memorable mark. With calming colours, modern typography and a versatile icon, the brand now sits confidently across print and digital touchpoints. Cool Waves Yoga now has a visual language that feels as relaxed and intentional as the experience itself.

The Process

I started by understanding the story behind the business and the environment in which it lives. From the sea breeze and sunlight to the meditative energy of yoga, these themes shaped the early direction.

The client’s initial drawings were my foundation. I explored ways to retain their intent while refining the forms into a clean, scalable identity. This stage involved redrawing, experimenting with balance and motion, and testing type pairings that echoed the calm and flow of yoga.

Once the concept was finalised, I produced all required assets including the logo, icons, brand colour palette and supporting typefaces. These were applied across social templates, website favicons, and a custom flag.

A set of brand guidelines was created to help the team carry the identity forward. This included usage rules, font recommendations, colour values and logo applications across print and digital.